MarTech Concentration
In today's dynamic landscape, the blend of digital technology and marketing is reshaping business practices and societal norms. The School of Business offers a specialized concentration in MarTech for students seeking to excel in the digital marketing era through the interdisciplinary approaches integrating both business and non-business aspects.
The concentration is open to all HKBU students. For BBA students, it can only be claimed as a 2nd concentration; while for non-BBA students, there is no such restriction.
Upon the completion of the MarTech Concentration, students will be able to:
1 Develop and implement innovative MarTech solutions to trackle real-world marketing challenges effectively
2. Apply knowledge from diverse disciplines such as marketing, data analytics, and digital economies to analyse and solve complex MarTech problems
3. Demonstrate practical skills in utilizing technological tools and platforms for marketing operations and strategy development
4. Engage in industry exposure opportunities to gain experience and insights into MarTech practices
5. Uphold professional ethics and responsible conduct in MarTech activities, considering the societal impact of their work
6. Communicate effectively and collaborate with multidisciplinary teams to foster innovation and success in the dynamic digital marketing landscape
Elective Course I – 12 Units:
Students choose to take 4 courses from this category.
Elective Course II – 9 Units:
Students choose to take 3 courses from this category.
Important Notes:
- Students must fulfil the Interdisciplinary Concentration requirements by using the units for free electives.
- Double-counting of courses up to 6 units is permissible between the major courses and the Interdisciplinary Concentration courses. In fulfilling the overall units required for graduation, the units of the double-counted courses shall only be counted once.
- Students will NOT be guaranteed a place for any course they wish to take listed under the Interdisciplinary Concentration. Successful registration to courses is subject to the availability of course quota, clash free class schedule, etc.
- Students who have successfully accumulated 21 units required by the Interdisciplinary Concentration (including courses registered in their final semester) may apply for graduation with the Interdisciplinary Concentration in the final year of study.
- Product Marketing
- CRM/e-CRM Lead
- Marketing Communications Specialist
- Digital Retail Specialist
- Social Media Marketing Consultant
- Customer Service Strategist
- Marketing Operations architect
- Marketing Technologies Director
Non-business majors can enhance their career opportunities by pursuing an interdisciplinary MarTech concentration, which combines marketing, technology, and innovation. This blend of skills is highly sought after in today's job market, making students attractive candidates across diverse and evolving sectors. For instance, students in journalism or communications can use marketing technology to amplify their storytelling reach through SEO and content management systems. Similarly, those in design or computer science can develop user-friendly digital marketing tools to boost customer interaction and conversion rates.
