Strategic Retail Management & Innovation Concentration
The Strategic Retail Management & Innovation Concentration is the latest Concentration opened for admission since 2023. Students will receive opportunities to equip themselves with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.
Non-JUPAS applicants with following qualifications are welcomed to apply:
- International Baccalaureate (IB) Diploma
- Associate Degree
- Higher Diploma / Professional Diploma / Diploma
- Transfer Student
- Mature Applicant
- Apart from fundamental retail management knowledge such as brand management and electronic commerce in the retail businesses, students can also pursue up-to-date areas of retail management, such as e-tailing, digital commerce, business analytics, entrepreneurship, among others.
- The Concentration enables students to: build a solid foundation in understanding the fundamentals of retail management; equip students with necessary theoretical knowledge as well as experience in managing a retail business; and provide students with retail management knowledge and practices in selected focused areas.
- Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline
The Concentration nurtures a sense of ethics and social responsibility that prepares students to be competent and global visionary retail management practitioners.
12 units
REMT 3005 Strategic Retail Operation Management
MKTG 3017 Services Marketing
REMT 3006 Smart Retailing
REMT 3015 Seminar in Creative Retailing