Today’s potential,
Tomorrow’s business leaders
Latest News & Events
BBA Open Day Sparks Fun and Interests
BBA New Students Welcome Day
BBA New Student Orientation
Create Your Dialogue in Dark and Silence
HKBU BBA Open Day
BizSpark BBA Student Research Competition - Conference
Reinvent yourself through LEGO® SERIOUS PLAY®!
"Self-analysis for Career Orientation by DiSC Personality Assessment" Workshop
BizSpark Info Session & Young Researchers Sharing on Academic Research
BBA (Hons)Strategic Retail Management and Innovation Admission Talk
Info Session of 𝘽𝙞𝙯𝙎𝙥𝙖𝙧𝙠 - BBA Student Research Competition
Admission & Applications
Statistics
Concentrations
Accounting
Economics & Data Analytics
Entrepreneurship & Business Innovation
Finance
Human Resources Management
Information Systems & Business Intelligence
Marketing
Strategic Retail Management & Innovation
* The Strategic Retail Management & Innovation Concentration is subject to the University's approval and will be open for admission to senior-year entry only.
Student Sharing
View all
BBA in Human Resources Management
I am grateful to be one of the School of Business Student Ambassadors to receive opportunities to enrich my campus life. The School has provided a series of training workshops to improve my leadership, presentation & MC skills and business etiquette that boosted my abilities. Besides, the friendship and social network that I gained are invaluable. This is my pleasure to be part of the student ambassador scheme and I am thankful for this precious experience.
BBA in Finance
Joining the Student Ambassador Scheme is the best decision made in my university life. I am given with opportunities to learn and serve the BBA community. These experiences made my U-life more fruitful.
BBA in Human Resources Management
I am grateful to be one of the School of Business Student Ambassadors to receive opportunities to enrich my campus life. The School has provided a series of training workshops to improve my leadership, presentation & MC skills and business etiquette that boosted my abilities. Besides, the friendship and social network that I gained are invaluable. This is my pleasure to be part of the student ambassador scheme and I am thankful for this precious experience.
BBA in Finance
Joining the Student Ambassador Scheme is the best decision made in my university life. I am given with opportunities to learn and serve the BBA community. These experiences made my U-life more fruitful.
Follow HKBU BBA on Social Media
【面對新環境點部署🤔 】
唔知各位新同學習慣浸大嘅校院生活未呢？不論係學業、社交定係前景嘅問題都可以隨時揾人傾吓㗎！ 每個新生都有一個Advisor，你可以喺BUniport登入之後撳My Profile，再揀Study Record & Personal Particulars就有得睇自己嘅Advisor係邊個💡你仲可以搵我哋商學院嘅專修統籌主任，佢哋每個都好樂意同你傾偈，跟住條片上返BBA Website就會搵到，有問題記得出聲！📢 #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #AcademicAdvisor
👋 𝗛𝗶 | 𝗕𝗼𝗻𝗷𝗼𝘂𝗿 | 𝗛𝗼𝗹𝗮 | 𝗛𝗲𝗷 | 𝗞𝗼𝗻𝗻𝗶𝗰𝗵𝗶𝘄𝗮 | 𝗡𝗮𝗺𝗮𝘀𝘁𝗲 Welcome to HKBUBBA! 👏 This year, we have admitted 19 international students and 12 students from NEOMA for the Double Degree Programme. It is our pleasure to “yum cha” with you guys in this 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗟𝘂𝗻𝗰𝗵𝗲𝗼𝗻 𝗳𝗼𝗿 𝗡𝗼𝗻-𝗹𝗼𝗰𝗮𝗹 𝗕𝗕𝗔 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀 on 14 Sep 2022🍽. Hope you enjoy the dishes we arranged 😋 More than happy to see these cute faces on campus again! #HKBU #HKBUBBA #BBA #StudentLife #undergrad #undergraduate #orientation #DoubleDegree #NEOMA
【Hola！換城學習🌍 】
可能大家已經習慣咗喺香港讀書嘅模式，但「人一世物一世」，不如試吓體驗唔同地方嘅學習文化？ 浸大BBA其實有同唔同地方嘅大學合作，超過40個地方、250間院校任君選擇！一齊跳出 comfort zone啦！🔥🔥 睇多啲👉🏻：bit.ly/3RMmxyw #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #ExchangeProgramme #交換生計劃
A not-to-be missed career journey! Join the Career Ignition Programme, organised by our Career Services Section, to enhance your employability and publish your CV to potential employers. #HKBU #BBA #HKBUBBA #employability #careerjourney #jobsearch
【恭喜各位獲取錄嘅同學仔🎊】
好消息好消息！日前已經公布咗大學聯招嘅遴選結果啦，恭喜各位獲錄取嘅考生！辛苦咗一段時間終於可以放下心頭大石盡情狂歡啦🥳！ 不過要識得收放自如，玩完都要收拾心情, 準備迎接大學嘅新環境啦！我哋亦都會為你緊貼浸大BBA嘅最新資訊🙌🏻，Stay tuned！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
【HKBU BBA X NBS@France 2 Degrees in 4 Years 】
If you wish to obtain 2 business degrees in 4 years, here comes the opportunity! HKBU BBA X NEOMA Business School is offering a NEW 2+2 double degree programme for BBA students. Participating students will study and work for a semester-long internship in France in their final two years. Come and join the Info Session to know more about the programme: 📅Date: 11 August 2022 Thursday 💻🕒Time: 5:00p.m. – 6:00p.m. Format: Zoom 🧑🤝🧑Registration: https://hkbu.questionpro.com/t/AVtYFZtL9o #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #DoubleDegree
[Alumni Sharing - Knowledge Within and Across Fields] HKBU has long realised the essence of cross-field learning - 8 concentrations are thereby introduced to the BBA curriculum to enhance knowledge integration. Keith from BBA Finance has benefited from these theoretical and applicational training opportunities, which enabled him to cope with the dynamic finance industry and further pursue in FinTech & Financial Analytics. For more info: bit.ly/3aD8Phs #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
【心理測驗🤓 睇下潛意識覺得「大學5件事」邊件最重要】
假設準備去一個森林之旅，而陪伴喺你身邊嘅動物包括馬🐴，馬騮🐒，羊🐑，牛🐮同埋樹熊🐨！ 請依次序排你認為今個旅程最重要嘅動物，然後撳入去下面啲圖，睇下唔同動物代表緊啲咩！ 有人話冇做過呢五件事，等於無讀過大學！🤣你又覺得準唔準呢？ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #心理測驗 *心理測驗只供參考
【✌🏻相信自己 ! 唔驚~✌🏻】
由準備DSE，到考完試，到依家準備放榜，一直以來自己、朋友甚至家人嘅期望，都會有機會成為無形嘅壓力...不過深信咁多位同學都已經博盡，所以到咗呢一刻，大家可以以平常心面對！無論結果係點，最緊要係相信自己嘅努力同埋付出！ 正所謂條條大路通羅馬，只要保持對事物嘅好奇心，同埋捉緊每個機會，每個人都可以發光發亮！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
[Alumni Sharing - Lessons Learnt Outside the Classroom] Jeremiah from BBA Applied Economics Concentration enriched his school life by joining the Student Ambassador Scheme, during which he got to represent the school, built valuable network and broadened his horizons with major school events. This is an ideal opportunity that no freshman should miss out - shape your communication, presentation and leadership skills aside from studying! For more info: bit.ly/3yzussq #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
【BUBBA話你知- 課程架構】
對Accounting 好感興趣，但同時又好想了解多啲Marketing，HR management？ 唔洗煩惱！修讀BU工商管理學士（BBA），就可以喺Year 1修讀唔同有關工商管理嘅學科同埋知識，大家可以睇下對邊個專修最有興趣，到咗Year 2 再作決定！ 但如果已經下定決心成為會計專材，就可以直接揀工商管理學士 - 會計學專修（BBA - ACCT），由Year 1就開始修讀會計學！ 了解更多👉🏻：bit.ly/3aD8Phs #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #JS2120 #工商管理學士 #JS2110 #會計學專修
【JUPAS排位攻略】
7月20號就放榜啦！ 記住把握最後機會修改課程選擇喇，登入JUPAS Account，check下獲分配修改課程選擇嘅時段*（7月21日至7月23日期間）！ 改排位攻略： 1️⃣以穩健為主，成績滿意可以擺放心儀課程，否則建議改放較易被取錄嘅課程 2️⃣抄低BUBBA呢兩個課程編號JS2120，JS2110 希望到時喺Campus見到大家！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #JS2120 #工商管理學士 #JS2110 #會計學專修 *「大學聯招辦法」網上申請系統會於每天上午3時至上午6時暫停開放以進行系統維護工程
【下一個企業家，可能就係你！】
上網買嘢就買得多🛍️ ，但你又知唔知點樣有策略咁營運一間網上商店？ 如果你都有一個創業夢🤩，咁就千祈唔可以錯過HKBU BBA嘅全新課程Strategic Retail Management & Innovation Concentration！依個專修唔單止可以俾你學到零售管理知識，例如品牌管理、人力資源管理，仲可以了解到最新興嘅e-tailing、商業分析等等！想了解更多？即刻click 入以下連結！👇🏻 https://bba.hkbu.edu.hk/academics/concentration-remt #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
【爸爸節好書推薦】
窮爸爸👨🏻：「去找份工作。」 富爸爸👨🏻：「千萬不要為錢工作。」 究竟點解呢？🤔 《富爸爸 窮爸爸》入邊嘅富爸爸同窮爸爸對財商有截然不同嘅觀念，點解有錢人可以越嚟越有錢？現金流又有咩咁重要？如果你都想知道更多理財投資知識，就要睇吓呢本暢銷20年、被譽為「每個人都應該有一本」嘅書籍！ 不過每個家長都有一套教養孩子嘅方式，最緊要搵到一套適合自己嘅方法！趁住父親節，一齊祝天下爸爸父親節快樂！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #父親節快樂
【BBA同學仔加油！💪🏻】
同學仔可能會俾咗好大壓力自己，其實盡咗力温習，博盡無悔就好了！當覺得壓力好大嘅時候，不妨試下以下方法： 方法一：善用Me Time🗣 利用Me Time，了解自己當下嘅感受。如果有負面情緒，不妨利用依個時間整頓心情，樂觀面對每一個新挑戰。 方法二：冥想🧘♀️ 每日不妨用幾分鐘冥想，集中呼吸節奏，慢慢用心去感受自己嘅身體，有助緩解焦慮、緊張，藉此平靜同埋放鬆身心。 大家仲有冇減壓嘅方法？歡迎留言，互相打打氣！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
【Double degree, Double happiness】
講緊嘅係HKBU BBA 嘅雙學士學位課程呀😆！ 修讀嘅同學仔同樣用4年時間就可以完成課程，畢業嗰陣可以獲得由本地同海外2間大學頒發嘅學士學位證書，提升競爭力💪🏻！喺頭嗰1-2年好好享受本地嘅大學生活，之後再到外國修讀合作大學-分別係位於波蘭嘅Kozminski University (KU)或者位於法國嘅NEOMA Business School (NBS)，親身體驗兩個地方嘅學習環境同文化，建立國際視野，你甚至可以參與當地大學舉辦嘅交流團，再行多一步，再見識多啲👀！ 聽落都覺得好吸引？咁就快啲去以下網址，了解更多！👇🏻 https://bit.ly/3LLpV9V #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
[Alumni Sharing - The First Step to Making Smart Financial Decisions] “The programme prepared me well for the ever-changing business industry by providing technical and practical training in lectures. I was always encouraged to equip myself beyond the classroom by taking internship, exchange and participating in business competitions.” – Davis Lee (2020 Graduate) HKBU’s Finance concentration sharpens students’ quantitative and analytical skills to make smart financial and investment choices, taking into account the macroenvironment and global affairs. Building a solid finance foundation, the course preps students for the real world, putting theories into practice to pursue for roles as account managers, financial analysts and portfolio managers after graduation. For more programme information: https://bit.ly/3t3S1pd #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
【NFT Fashion Craze】
The NFT (non-fungible token) craze has taken the internet by storm and brands cannot resist joining in on the fad. From Burberry to Gucci, brands of all sorts have taken part and released NFT collectibles as their first foray into the Web3 world. Adidas has also collaborated with leading Bored Ape Yacht Club ( BAYC ), bringing sportswear into the metaverse. Apart from just a trend, why are brands creating NFTs? Originally the concept was to protect artists’ works on the blockchain, but social media and lucrative opportunities pumped up the hype of NFTs. Creating virtual assets can be seen as an extension of a brand’s product portfolio with digital collectibles (that can sometimes be worth more than tangible items!), but also as a creative way for brand storytelling and consumer engagement. Which brand’s NFT are you most excited about? Remember to shop safe! Follow our page for more industry insights and marketing tips! #Business101 #NFT #HKBU #BBA #HKBUBBA #浸大工商
唔知各位新同學習慣浸大嘅校院生活未呢？不論係學業、社交定係前景嘅問題都可以隨時揾人傾吓㗎！ 每個新生都有一個Advisor，你可以喺BUniport登入之後撳My Profile，再揀Study Record & Personal Particulars就有得睇自己嘅Advisor係邊個💡你仲可以搵我哋商學院嘅專修統籌主任，佢哋每個都好樂意同你傾偈，跟住條片上返BBA Website就會搵到，有問題記得出聲！📢 #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #AcademicAdvisor
👋 𝗛𝗶 | 𝗕𝗼𝗻𝗷𝗼𝘂𝗿 | 𝗛𝗼𝗹𝗮 | 𝗛𝗲𝗷 | 𝗞𝗼𝗻𝗻𝗶𝗰𝗵𝗶𝘄𝗮 | 𝗡𝗮𝗺𝗮𝘀𝘁𝗲 Welcome to HKBUBBA! 👏 This year, we have admitted 19 international students and 12 students from NEOMA for the Double Degree Programme. It is our pleasure to “yum cha” with you guys in this 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗟𝘂𝗻𝗰𝗵𝗲𝗼𝗻 𝗳𝗼𝗿 𝗡𝗼𝗻-𝗹𝗼𝗰𝗮𝗹 𝗕𝗕𝗔 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀 on 14 Sep 2022🍽. Hope you enjoy the dishes we arranged 😋 More than happy to see these cute faces on campus again! #HKBU #HKBUBBA #BBA #StudentLife #undergrad #undergraduate #orientation #DoubleDegree #NEOMA
可能大家已經習慣咗喺香港讀書嘅模式，但「人一世物一世」，不如試吓體驗唔同地方嘅學習文化？ 浸大BBA其實有同唔同地方嘅大學合作，超過40個地方、250間院校任君選擇！一齊跳出 comfort zone啦！🔥🔥 睇多啲👉🏻：bit.ly/3RMmxyw #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #ExchangeProgramme #交換生計劃
A not-to-be missed career journey! Join the Career Ignition Programme, organised by our Career Services Section, to enhance your employability and publish your CV to potential employers. #HKBU #BBA #HKBUBBA #employability #careerjourney #jobsearch
好消息好消息！日前已經公布咗大學聯招嘅遴選結果啦，恭喜各位獲錄取嘅考生！辛苦咗一段時間終於可以放下心頭大石盡情狂歡啦🥳！ 不過要識得收放自如，玩完都要收拾心情, 準備迎接大學嘅新環境啦！我哋亦都會為你緊貼浸大BBA嘅最新資訊🙌🏻，Stay tuned！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
If you wish to obtain 2 business degrees in 4 years, here comes the opportunity! HKBU BBA X NEOMA Business School is offering a NEW 2+2 double degree programme for BBA students. Participating students will study and work for a semester-long internship in France in their final two years. Come and join the Info Session to know more about the programme: 📅Date: 11 August 2022 Thursday 💻🕒Time: 5:00p.m. – 6:00p.m. Format: Zoom 🧑🤝🧑Registration: https://hkbu.questionpro.com/t/AVtYFZtL9o #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #DoubleDegree
[Alumni Sharing - Knowledge Within and Across Fields] HKBU has long realised the essence of cross-field learning - 8 concentrations are thereby introduced to the BBA curriculum to enhance knowledge integration. Keith from BBA Finance has benefited from these theoretical and applicational training opportunities, which enabled him to cope with the dynamic finance industry and further pursue in FinTech & Financial Analytics. For more info: bit.ly/3aD8Phs #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
假設準備去一個森林之旅，而陪伴喺你身邊嘅動物包括馬🐴，馬騮🐒，羊🐑，牛🐮同埋樹熊🐨！ 請依次序排你認為今個旅程最重要嘅動物，然後撳入去下面啲圖，睇下唔同動物代表緊啲咩！ 有人話冇做過呢五件事，等於無讀過大學！🤣你又覺得準唔準呢？ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #心理測驗 *心理測驗只供參考
由準備DSE，到考完試，到依家準備放榜，一直以來自己、朋友甚至家人嘅期望，都會有機會成為無形嘅壓力...不過深信咁多位同學都已經博盡，所以到咗呢一刻，大家可以以平常心面對！無論結果係點，最緊要係相信自己嘅努力同埋付出！ 正所謂條條大路通羅馬，只要保持對事物嘅好奇心，同埋捉緊每個機會，每個人都可以發光發亮！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
[Alumni Sharing - Lessons Learnt Outside the Classroom] Jeremiah from BBA Applied Economics Concentration enriched his school life by joining the Student Ambassador Scheme, during which he got to represent the school, built valuable network and broadened his horizons with major school events. This is an ideal opportunity that no freshman should miss out - shape your communication, presentation and leadership skills aside from studying! For more info: bit.ly/3yzussq #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
對Accounting 好感興趣，但同時又好想了解多啲Marketing，HR management？ 唔洗煩惱！修讀BU工商管理學士（BBA），就可以喺Year 1修讀唔同有關工商管理嘅學科同埋知識，大家可以睇下對邊個專修最有興趣，到咗Year 2 再作決定！ 但如果已經下定決心成為會計專材，就可以直接揀工商管理學士 - 會計學專修（BBA - ACCT），由Year 1就開始修讀會計學！ 了解更多👉🏻：bit.ly/3aD8Phs #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #JS2120 #工商管理學士 #JS2110 #會計學專修
7月20號就放榜啦！ 記住把握最後機會修改課程選擇喇，登入JUPAS Account，check下獲分配修改課程選擇嘅時段*（7月21日至7月23日期間）！ 改排位攻略： 1️⃣以穩健為主，成績滿意可以擺放心儀課程，否則建議改放較易被取錄嘅課程 2️⃣抄低BUBBA呢兩個課程編號JS2120，JS2110 希望到時喺Campus見到大家！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #JS2120 #工商管理學士 #JS2110 #會計學專修 *「大學聯招辦法」網上申請系統會於每天上午3時至上午6時暫停開放以進行系統維護工程
上網買嘢就買得多🛍️ ，但你又知唔知點樣有策略咁營運一間網上商店？ 如果你都有一個創業夢🤩，咁就千祈唔可以錯過HKBU BBA嘅全新課程Strategic Retail Management & Innovation Concentration！依個專修唔單止可以俾你學到零售管理知識，例如品牌管理、人力資源管理，仲可以了解到最新興嘅e-tailing、商業分析等等！想了解更多？即刻click 入以下連結！👇🏻 https://bba.hkbu.edu.hk/academics/concentration-remt #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
窮爸爸👨🏻：「去找份工作。」 富爸爸👨🏻：「千萬不要為錢工作。」 究竟點解呢？🤔 《富爸爸 窮爸爸》入邊嘅富爸爸同窮爸爸對財商有截然不同嘅觀念，點解有錢人可以越嚟越有錢？現金流又有咩咁重要？如果你都想知道更多理財投資知識，就要睇吓呢本暢銷20年、被譽為「每個人都應該有一本」嘅書籍！ 不過每個家長都有一套教養孩子嘅方式，最緊要搵到一套適合自己嘅方法！趁住父親節，一齊祝天下爸爸父親節快樂！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理 #父親節快樂
同學仔可能會俾咗好大壓力自己，其實盡咗力温習，博盡無悔就好了！當覺得壓力好大嘅時候，不妨試下以下方法： 方法一：善用Me Time🗣 利用Me Time，了解自己當下嘅感受。如果有負面情緒，不妨利用依個時間整頓心情，樂觀面對每一個新挑戰。 方法二：冥想🧘♀️ 每日不妨用幾分鐘冥想，集中呼吸節奏，慢慢用心去感受自己嘅身體，有助緩解焦慮、緊張，藉此平靜同埋放鬆身心。 大家仲有冇減壓嘅方法？歡迎留言，互相打打氣！ #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
講緊嘅係HKBU BBA 嘅雙學士學位課程呀😆！ 修讀嘅同學仔同樣用4年時間就可以完成課程，畢業嗰陣可以獲得由本地同海外2間大學頒發嘅學士學位證書，提升競爭力💪🏻！喺頭嗰1-2年好好享受本地嘅大學生活，之後再到外國修讀合作大學-分別係位於波蘭嘅Kozminski University (KU)或者位於法國嘅NEOMA Business School (NBS)，親身體驗兩個地方嘅學習環境同文化，建立國際視野，你甚至可以參與當地大學舉辦嘅交流團，再行多一步，再見識多啲👀！ 聽落都覺得好吸引？咁就快啲去以下網址，了解更多！👇🏻 https://bit.ly/3LLpV9V #HKBU #BBA #HKBUBBA #浸大工商管理 #BusinessSchool #工商管理
[Alumni Sharing - The First Step to Making Smart Financial Decisions] “The programme prepared me well for the ever-changing business industry by providing technical and practical training in lectures. I was always encouraged to equip myself beyond the classroom by taking internship, exchange and participating in business competitions.” – Davis Lee (2020 Graduate) HKBU’s Finance concentration sharpens students’ quantitative and analytical skills to make smart financial and investment choices, taking into account the macroenvironment and global affairs. Building a solid finance foundation, the course preps students for the real world, putting theories into practice to pursue for roles as account managers, financial analysts and portfolio managers after graduation. For more programme information: https://bit.ly/3t3S1pd #HKBU #BBA #HKBUBBA #Alumnisharing #浸大工商管理 #BusinessSchool #工商管理
The NFT (non-fungible token) craze has taken the internet by storm and brands cannot resist joining in on the fad. From Burberry to Gucci, brands of all sorts have taken part and released NFT collectibles as their first foray into the Web3 world. Adidas has also collaborated with leading Bored Ape Yacht Club ( BAYC ), bringing sportswear into the metaverse. Apart from just a trend, why are brands creating NFTs? Originally the concept was to protect artists’ works on the blockchain, but social media and lucrative opportunities pumped up the hype of NFTs. Creating virtual assets can be seen as an extension of a brand’s product portfolio with digital collectibles (that can sometimes be worth more than tangible items!), but also as a creative way for brand storytelling and consumer engagement. Which brand’s NFT are you most excited about? Remember to shop safe! Follow our page for more industry insights and marketing tips! #Business101 #NFT #HKBU #BBA #HKBUBBA #浸大工商