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Strategic Retail Management & Innovation Concentration

The Strategic Retail Management & Innovation Concentration is opened for 2022 cohort Senior Year admission*. Students will receive opportunities to equip themselves with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.

 

Non-JUPAS applicants with following qualifications are welcomed to apply:

  • International Baccalaureate (IB) Diploma

  • Associate Degree

  • Higher Diploma / Professional Diploma / Diploma

  • Transfer Student

  • Mature Applicant

 * Subject to the University's approval

Saliant Features

  • Apart from fundamental retail management knowledge such as brand management and electronic commerce in the retail businesses, students can also pursue up-to-date areas of retail management, such as e-tailing, digital commerce, business analytics, entrepreneurship, among others.
  • The Concentration enables students to: build a solid foundation in understanding the fundamentals of retail management; equip students with necessary theoretical knowledge as well as experience in managing a retail business; and provide students with retail management knowledge and practices in selected focused areas.
  • Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline

Career Opportunities

The Concentration nurtures a sense of ethics and social responsibility that prepares students to be competent and global visionary retail management practitioners.


 

Concentration Required Courses 12 units

REMT 3xxx Strategic Retail Operation Management

MKTG 3017 Services Marketing

REMT 3xxx Smart Retailing

REMT 3xxx Seminar in Creative Retailing

*subject to the university’s approval

 

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