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curriculum

The BBA (Hons) Programme (JUPAS Code: JS2120) is designed for students who have great interest in business studies but haven't decided a focus field yet. Admitted students will take fundamental courses of various concentrations during the first year, so as to better understand their strength and interest before deciding the concentration.

There is no fixed quota for each concentration. Your choice will be 100% honoured.

 

Choose from one of the below seven concentrations:

 

  • Economics and Data Analytics
  • Finance
  • Entrepreneurship and Business Innovation
  • Human Resources Management
  • Information Systems and Business Intelligence
  • Marketing
  • Strategic Retail Management & Innovation*

*subject to the university's approval

Timeline for Declaring your Concentration

January

(Beginning of Sem 2)

Students receive email from BBA Programme Office notifying the details of concentration declaration.

A general briefing session will be organised to introduce all concentrations.

February - March

Concentrations organise briefing sessions to provide a deeper insight to Year 1 students.

mid-March

Students submit Concentration Declaration Form to BBA Programme Office. The submission deadline for AY21/22 is 31 March 2022.

BBA Programme Office assigns concentration based on students’ choice of preference. 

mid-May

The Academic Registry notifies students their assigned concentration through email.

 

NEED HELP? Contact the BBA Office!

bba@hkbu.edu.hk