Skip to main content

The BBA (Hons) Programme (JUPAS Code: JS2120) is designed for students who have great interest in business studies but haven't decided a focus field yet. Admitted students will take fundamental courses of various concentrations during the first year, so as to better understand their strength and interest before deciding the concentration.

There is no fixed quota for each concentration. Your choice will be 100% honoured.


Choose from one of the below seven concentrations:


  • Economics and Data Analytics
  • Finance
  • Entrepreneurship and Business Innovation
  • Human Resources Management
  • Information Systems and Business Intelligence
  • Marketing
  • Strategic Retail Management & Innovation

Timeline for Declaring your Concentration


(Beginning of Sem 2)

Students receive email from BBA Programme Office notifying the details of concentration declaration.

A general briefing session will be organised to introduce all concentrations.

February - March

Concentrations organise briefing sessions to provide a deeper insight to Year 1 students.


Students submit Concentration Declaration Form to BBA Programme Office. The submission deadline for AY22/23 is 31 March 2023.

BBA Programme Office assigns concentration based on students’ choice of preference. 


The Academic Registry notifies students their assigned concentration through email.


NEED HELP? Contact the BBA Office!

Address: WLB801, Shaw Campus
Tel.: 3411-5265